Design.
For the user, the interface is the product.
“Interaction is the product”—our guiding principle, loosely based on the words of Jef Raskin, the inventor of the Macintosh and the namesake of our studio. As an app design and UX agency in Zurich, we design digital products with behavior in mind. For us, user experience design, interaction design, and app design are one craft, not three. What people do shapes what we build.
Methodical
Would you like to create a new product or further develop the marketing strategy of your existing products?
In online or offline workshops, we work with you to develop personas and scenarios within a “design sprint” that help to predict where, for example, your customers and stakeholders will become impatient or get stuck.
Collaborative
In our design sprints, interdisciplinary teams work together under strong moderation to analyze challenges, identify solutions and develop ideas.
With a focus on digital potential, the best possible user experience and agile development for timely results.
Cross-media
We have mastered the entire range of media design and have specialized in cross-media corporate design from the very beginning.
For us, good media design is based on the design rules of typography and print design, and extends to user-friendly screen design and interaction design, motion design and 3D, right through to production design in film and video.
CASE STUDY
UX Lead and Requirements Engineering for Option 4.0
Together with Option 4.0, we design digital solutions that inspire – sustainable, efficient and user-centered.
From strategy to design
The Raskin team is familiar with these topics and methods:
Service Design
- Corporate strategy
- Organizational design
- Organizational development
- Team & Change Management
Customer Experience (CX)
- Brand Experience
- Customer Research
- Business Process Modeling
- Communicating values
- Sales processes
- Advertising
User Experience (UX)
- Content strategy
- Information architecture
- User Research
- Usability
- Interaction Design
- Visual design
CASE STUDY
UX development web applications Abraxas
Design sprints, mockups and prototypes with Figma, based on the current web standards and UX guidelines from Abraxas
Package offers
Design Sprint
Aha-experiences, insights and authentic results can be generated in one week using a "design sprint", which would otherwise take weeks or even months of "normal" work.
During a design sprint, the entire team is optimally coordinated and everyone is working on the same idea. This promotes the culture in the project and at the same time you quickly achieve authentic results. This requires careful planning and expert leadership of the workshop.
More
The personal design sprint offers the best possible, authentic results. Whether conducted at your site or at Raskin Apps, the classic design sprint is the proven method to achieve applicable results that can be built upon.
During the remote design sprint, it is important to adapt the handling of the environment. We have to slow down the pace somewhat and therefore plan a series of small workshops instead of three to five full days. The entire process is extended accordingly.
Design thinking research can shorten design and delivery times by up to 50% compared to the conventional creative process.
During a design sprint led by experts, initial user feedback can be obtained and the ideas validated and optimized as a result. Our tip: don't take any shortcuts, otherwise valuable feedback will be lost.
Team
- On the customer side: 3 - 5 people, 3 days each
- Team Raskin 2 experts 5 - 7 days each: total 10 - 14 working days
Brand Sprint
In a 1-day workshop, we implement the guiding principle "Interaction is product" together with our customers.
In preparation, we analyze the relevant touchpoints of the brand experience in order to then incorporate the findings into the workshop.
In the workshop, we take a fresh look at the brand from various perspectives. Together, we will develop concrete approaches to optimize and expand the touchpoints – or reduce them to the essentials.
Team
- Customer side 2 - 5 persons, 1 day each
- On the part of Raskin 2 experts 2 days each: total 4 working days
The first consultation is non-binding and free of charge.