Isabel Conzett

Isabel Conzett

Copywriter SEO and SEA | Content Writer | UX-Writer

Copywriter and concept developer for UX, marketing and editorial projects, as well as specialist for SEA (Google Ads) and SEO (Search Engine Optimization).

Project highlights

  • Hinderer Liegenschaften: Marketing texts and SEA for various rental apartment projects and for the "Living in Oetwil am See" module CASE STUDY
  • Text for website in German and English for Moritz Weber
  • Copywriting for website, corporate blog, concept for Mobimo FM Service CASE STUDY
  • Copywriting and illustrations team for the Raskin Apps website
  • Copywriting, concept for El Museo

Experience

  • Freelance copywriter since March 2022: social media and web content, media releases "50 years of the Wakker Prize", newsletter development, invitations for Schaffhausen Heritage Society
  • Since March 2021 Freelance copywriter: Social media channels (FB, Insta and LinkedIn) plus SEA such as Google Ads and blog for Graf & Partner Immobilien, Schaffhausen as well as support in setting up social media for Graf & Partner Immobilien, Winterthur
  • Since March 2018: Raskin Software LLC, concept developer, copywriter SEO and SA, content writer, UX writer, corporate blogs
  • May 2011 - October 2017, Certified Marketing Communicator at Treuco Trust Company, ZH
  • April 2010 - April 2011, Content Manager/Textwriter at Kuoni Headquarters ZH, Content Management Tourism Websites; responsible for catalogs Canada, Caribbean and Helvetic Tours city trips. Previously freelance copywriting work for various clients, e.g. Sauta Texte, Kuoni Reisen (idea, creation, text).

Training and further education

  • Graduate online editor, Content Marketing Academy, ZH
  • Diploma copywriting course, Content Marketing Academy, ZH
  • Cambridge Certificate of Proficiency in English (C2), Grade B
  • SAL, School of Applied Linguistics ZH, Literature, Grammar, Translations DE / EN
  • The Open University, Undergraduate Course: An Introduction to the Humanities (Grade B)
  • Marketing communications planner with federal certificate at SAWI, Biel
  • B. A. Fine Arts, Gerrit Rietveld Academie, Amsterdam, NL
  • Propaedeutic course, Gerrit Rietveld Academie, Amsterdam, NL

Skills

Personal interests

  • Architecture, art, politics, culture and environment
  • NZZ, The Economist, Die Zeit, non-fiction books on marketing, advertising, usability and UX, growth hacking, branding, creation, corporate writing, philosophy, copywriting, German and English grammar/style, member of the German Language Society (GfdS).
  • Drinking coffee early in the morning and reading newspapers (digitally), Pilates, walking by the water, cycling
  • Further training in online and content marketing, SEO/SEA: Google Ads; Microcopy