Töpferei Alte Mühle: UX concept, branding, marketing, online advertising

In the wonderfully idyllic Töpferei Alte Mühle in Wald ZH, you will learn this historically rich craft under the personal and professional guidance of artist and design teacher Meret Rudolf.

She originally trained her natural creativity in photography and fine art - today (almost) everything revolves around the potter's wheel: she teaches her participants the craft "with joy and ease" (Beat Feurer, 5 stars via Google).

With great pleasure and in a process of inspiring co-creation, we at Raskin applied our tried-and-tested UX methods, which have been refined over the years and consistently focus on users and their experiences. Together with Meret Rudolf, we brought her pottery business up to the current state of digital online marketing in just under two months.

THE RESULT: a coherent online presence with a practical booking system, a new memorable and personal brand, effective Google advertising and targeted embedding of social media.

"I have received a lot of good feedback from my participants and friends about the new web presence. The structured collaboration with Isabel and Michael von Raskin has really helped me progress. And course bookings are already picking up significantly after just a few weeks."

says Meret Rudolf, who has already put other plans into action: a pottery blog with exciting know-how for beginners and advanced potters.

The key figures show the success of the campaign. Talk to us if you want to take your business further with lean and effective digital methods. We look forward to immersing ourselves in your world and that of your users.

Meret Rudolf in her wonderful pottery in Wald ZH: "The structured collaboration with Isabel and Michael von Raskin really helped me progress."