Töpferei Alte Mühle: UX concept, branding, marketing, online advertising

In the wonderfully idyllic Pottery Alte Mühle in Wald ZH, you can learn about the history-rich craft under the personal and professional guidance of artist and design pedagogue Meret Rudolf.

She originally trained her natural creativity in photography and fine arts – today, (almost) everything revolves around the potter's wheel: she teaches her participants the craft «with joy and ease» (Beat Feurer, 5 stars via Google).

With great joy and in a process of inspiring co-creation, we at Raskin applied our well-proven and refined UX methods, where the «users» and their «experiences» are consistently at the center. Together with Meret Rudolf, we brought her pottery business up to the current state of digital online marketing in just under two months.

THE RESULT: a coherent online presence with a practical booking system, a new memorable and personal brand, effective Google advertising, and targeted integration of social media.

«I have received a lot of good feedback from my participants and friends about the new website. The structured collaboration with Isabel and Michael from Raskin has really helped me. And the course bookings are already increasing significantly after just a few weeks»,

says Meret Rudolf, who has already put further plans into action: a pottery blog with exciting know-how for beginners and advanced learners.

The key figures show the success of the campaign. Talk to us if you want to advance your business with lean and effective digital methods. We look forward to immersing ourselves in your world and that of your users.

Meret Rudolf in her wonderful pottery in Wald ZH: «The structured collaboration with Isabel and Michael from Raskin has really helped me.»