Migros eLearning film "EDI in retail"

The training film produced for the Federation of Migros Cooperatives is aimed at employees at management level and in marketing - it is used both internally at Migros (via the intranet and at introductory events) and externally for retail partners (via the extranet of GS1 Switzerland, the film's co-production partner).

The 9-minute film provides a comprehensive overview of the use of electronic data interchange, or EDI for short, in the retail value chain. It combines real images from the points of sale and the various other stages of the goods cycle with a graphic, 3D-animated "supply chain" world that makes the largely invisible processes of electronic data interchange visible in practice.

The film was produced in German and French over a period of just under four months.