Sales app with interactive 3D product configurator

Marcel Boschung AG is one of the world's leading suppliers of winter service vehicles for airports and public spaces.
The aim was to use the "Jetbroom" sales tool as a flexible product presentation to support sales talks and as visual information at trade fairs. Animations and film recordings are intended to sensitize customers to the advantages of the versatile system vehicle.

Approach, idea and implementation

Boschung's CAD design data served as the basis for the animated 3D model. This made it possible to create a 3D library with precise, true-to-scale visualizations of the "Jetbroom". An archive that can be used beyond the sales tool for marketing and sales measures of all kinds.

The interactive 3D tool is available for global use in five languages and shows the complete product range of the "Jetbroom". The 3D animations of the various configuration options of the flexible system vehicle are supplemented by real image videos showing the possible uses of the "Jetbroom" at the airport.

The user-friendly navigation of the presentation tool impressively and informatively demonstrates the versatile configuration options.

The 3D tool is available to all Boschung sales staff as an iPad app or web app for laptops.